“We” refers to me and all the people I have convinced to donate their time and efforts to help me start Rapt Apparel.

My name is Zoe Cuthbert, and I am a mountain bike rider and designer who decided that I had a good combination of skills to start an outdoor clothing company. I was very wrong and have had to do a lot of learning along the way.

Rapt Apparel was born when a friend kept harassing me to design shirts and sell them to help support my bike racing. It got me thinking about what I would do if I could design my own clothes, and I thought I had some pretty good ideas so spent 7 months researching, drawing, sending emails and scheming until I found myself here. Upon reflection, I don’t think he meant for me to start a whole company, but I don’t like half doing things so here we are.

The story continues when I decided to start an ‘unFactory’ team that ended up with some real sponsors and fast riders. That was cool so we expanded to have a development team as well. Then I decided print media was fun and clothing was hard to do when your always traveling so once again we are expanding to ‘Rapt Collective’ (that makes merch).

So what is Rapt Collective? Well that’s a great question that I am still working out the answer to.

xo Zoe